Customize Your Skin Care Based on Your DNA Needs

Recent scientific findings have established that variations in the DNA sequences of humans affect how we develop diseases and respond to pathogens, chemicals, lotions, and other agents.  Applied to skin care, this means that our complexion may develop unsightly marks or roughness from skin care products that beautify others. The secret to good skin care then is in your DNA. Now, you can be sure that the cosmetic products you apply on your skin are exactly what it needs to make it glow.


Since it was introduced in 2005, the Dermagenetics Skin Care System has spawned a multimillion-dollar industry on the back of the growing disenchantment with generic, mass-produced skin care products. This system is the first comprehensive system of personalized skin care product manufacturing based on genetic testing that measures single nucleotide polymorphisms in DNA. Marketed by the publicly listed GeneWize Life Sciences Inc., the Dermagenetics Skin Care System is brought to customers through a simple DNA assessment that can be accomplished through the mails. Based on the results of the genetic tests, a skin health report is prepared linking the individual to a “titration matrix.” Then genetically selected ingredients called SNP actives are infused into the individual skin care or cosmetic products to be recommended for the customer.

GeneLink, the marketing arm of GeneWize, is the first and only company to be granted a US patient for a therapeutic skin health regimen based on DNA assessment. The skin care system is clinically tested and scientifically proven to be more beneficial than the consumption of mass produced cosmetic products.

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